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Sunday, April 6, 2014

How Does Bikroy.com Earn Money

bikroy-classified-advertisement
If you have missed watching that bulky guy wearing a green T-shirt & jeans showing the dance of his life, then I bet you certainly failed to spot a great funny video advertisement ever produced in Bangladesh. The reason he was so excited is because he could get some of his used personal and homely goods sold at a very expected price range. This is where some of our local classified advertisement sites like Bikroy.com and others play a handy role in connecting the genuine sellers with the real buyers.



Though the goal of this article is to let you all know how sites like Bikroy.com is generating their revenue, but I would also like to add my own personal thoughts based on my understanding.

google business group dhaka
A recent event  titled ‘The Latest in E-Commerce’, organized by GBG Dhaka in collaboration with BASIS, took place on Monday, March 31st, 2014, at BASIS Auditorium. The purpose of this event was to make people learn about the latest in E-commerce from the companies that are doing it Bangladesh. Companies like Bikroy.com, HungryNaki.com, ChalDal.com, DirecFreshBD.com, Payza Bangladesh, Rokomari.com, Lamudi & Carmudi.com, FoodPanda.com , Kaymu.com, and AjkerDeal.com were represented by their individual and respective top level officials. There is no doubt saying these companies are currently the leading E-Commerce brands in Bangladesh, although their market entrance has only been for around a year or two maximum.

hungry-naki-online-food-shop

Each of the representatives of these companies were allotted a time-frame of 10-15 mins to let the audience know who they are, what they are doing, why they are in Bangladesh and lots of other queries with so many ‘W’s. Their mission, vision and future goals were all made clear to the audience sitting back in the auditorium. The whole atmosphere was jam-packed, motivational, inspiring and sky was not the only limit (so far I could get from their experience sharing).


foodpanda-bangladesh
What I personally noticed in the event was the people’s interest and zeal to know, how exactly Bikroy.com is earning? This is not only a question anymore, but has become a matter of deep curiosity for all internet savvy people using such platforms. You must be wondering why I am so concerned about Bikroy.com or what is there to cheer so much? Well there are definitely other companies to ‘WoW’ about, but we should not forget why and what we are here for?

Well if you look closely at a glance, there’s a lot to cheer about Bikroy.com:

  • It’s the first ever bilingual classified website in the country.
  • The top visited CL Ad site in Bangladesh (voted by Prothom Alo & Asia News 24)
  • Their mass promotion in TV, News and Digital Print Media along with online advertisement and high level of exposure due to E-Marketing has made them renowned all over the country within a very short period of time.
So how does Bikroy.com earn money or generate revenue or is even planning to? This question remained unanswered to all of us until Eshita Sharmin (Marketing Manager) and Martin Malmstrom (Head of Bikroy) finally disclosed that Bikroy.com has now brought Banner Advertisement Model for the advertisers. This will simply allow potential Advertisers to promote their Brands and reach millions of targeted audience. To know more about how they are doing it, you can take a look at their advertisement page which surely looks like as you see in the picture here.
bikroy-banner-ad

I have also attached another image to show how big a brand like KSRM (Kabir Steel – steel manufacturing organization belonging to Kabir Group of Industries) has just started to advertise their brand on this big platform. This is just the start and in a few days we all would see more big fishes being added to the pipeline. 
bikroy-live-banner-ad

So after two years of massive advertisement via every possible marketing channel, the company now would see money coming in. But why would someone or any local brand like to advertise through Bikroy.com? The only legit answer is because of their huge active users and member base.

bikroy-com-bangladesh
Still have a doubt? Well you gotta then go for an ad campaign to try out and see how your customers grow if you think I am just kidding.

In a recent survey, it was found that the customer engagement ratio towards Bikroy.com is almost 77%. As a result the company will introduce their own mobile app soon so that people can even buy and sell products using their cell phone.

If you are a regular visitor of the site then you must have noticed by now that they have started showing Google Adsense Ads in their site. The image below will help you to see how relevant Ads from the network are being served based on the content of the page.


bikroy-adsense-ads

Now if you are a genuine Google Adsense Publisher or at least have the idea on how it works, then you better have calculated how much the site have the potential to make from this Ad Network channel from the impressions and visitor’s click. Simple as that.

I believe it’s now clear to you that how Bikroy.com has started their money making journey after investing for over a year and a half. To my knowledge, by the next couple of months or so they are unquestionably going to apply all those earning or revenue generating models that are being well practiced by other top level classified advertisement sites.


gbg-dhaka

Hope I could at least convey you this message so you guys don’t have any second thoughts in mind. Queries will keep coming, but for now it’s how they are going. So far we had no clue on how they were really dealing, but now at least we can say that they are up to something which we can well comprehend. Here you will find the complete event agenda which was sponsored by UNIFOX

A panel discussion took place and was moderated by the President of BASIS, +Shameem Ahsan (CEO of Akhoni.com), along with +Fahim Mashroor (CEO of Ajkerdeal.com) and others. Different questions were thrown to the panelist from the audience and they were all answered by respective domain experts.
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About The Author: Alamin Chowdhury 
Alamin Chowdhury is an avid blogger and Internet Marketing Professional from Bangladesh. He is one of the top BASIS Award Winning Freelancers in Bangladesh in the field of SEO & Content Development. To know more, you can follow him @ Twitter l Facebook l Google+ and Youtube

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88 comments:

  1. As an audience of that event (The Latest in E-Commerce) ,"How exactly Bikroy.com is earning?" was really a fully unanswered question to me. Though Eshita Sharmin (Marketing Manager) and Martin Malmstrom (Head of Bikroy) told about these but that was in short due to time limit. You've made it very clear to us.

    Thank you very much Mr. Alamin Chowdhury .Understanding their business strategy and analysis them is really very important to us who want to be a successful entrepreneur in Bangladesh.

    ReplyDelete
    Replies
    1. I was glad to see your presence, dedication and witness the market leaders in front of your eyes. Keep up the pace if you wanna be in the race.

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  2. অসাধারন কিছু E-Commerce information এর জন্য ধন্যবাদ ।

    ReplyDelete
    Replies
    1. Hey Rashid, good to see that you appreciated

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  3. Thank you to give us this article.Bikroy.com is most popular classified advertisement site.Day by day E-Commerce site will be most popular in our country.You give us some E-Commerce sites information,that is really informative.

    ReplyDelete
  4. Thanks Alamin Vai for your nice explanation about top level eCommerce site and their earning source in Bangladesh. It can encourage the new online entrepreneurs in Bangladesh. http://bdviewer.blogspot.com

    ReplyDelete
    Replies
    1. Just thought about the necessity of the topic and so tried to convey everyone.

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  5. So how Bikroy.com earn money before they start their banner advertising program? Or they just invest before start banner advertising program?

    ReplyDelete
    Replies
    1. They have followed the 'You put in money, you get twice back' policy. Now it's their turn to make some and that sum would be Handsome :)

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  6. Thnks For Valuable Information....

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  9. Thanks for your valuable information.



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    1. If you have really found this informative then I bet you don't wanna loose the chance of sharing this article with your friends in social networks :)

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  13. Got a clear idea about the earning process from an e-commerce site like bikroy.com. I think this is another useful topic for young entrepreneur who are thinking about the method of real earning idea from the e-commerce sites.

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  14. Many times I think the BIKROY.COM earning process. This article information really helpful for me. Thanks your article.

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  15. Nice article. This article is full of information. It has proper tips and guideline for the people who wants to make a business in E-commerce sector. The way of earning money in e-commerce was unknown to me. Now it's very clear to me.

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  16. bikroy.com is a revolutionary site for buying and selling new or old product in online. But before this article I don’t have proper idea that how they earn money like now.

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  17. I Love babies so I think I shall go to bicroy.com for buying a baby (just kidding). Actually for several days I have been searching the answer of "How Does an E-commerce Site Earn Money ?After reading this article I have understood many things about earning money from an e - commerce site. Thanks for this informative article.

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  18. It is a great article for me.Reading this article i have came to know several ways of Bikroy.com earnings....

    ReplyDelete
  19. I always think about how Bikroy.com,clickbd.com earns money. By using banner advertising program ,Bikroy.com is earning money, which is a very important information. It will be helpful for the new e-commerce Business man.

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  20. Process money earning is different adding some funny games or video or picture/image. this tools help you strongly.

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  21. There is another way they earn money . They have a paid advertisement option. Suppose if you go for paid advertisement for your product like you want to sell a Flat , then show a option if you pay 99 taka, they will show your AD at the top of the category page for seven days with yellow color Bold....

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  22. Now i am earn money for this site. It is a great idea for me. I hope you will be share your ideas and opportunity.
    Thank u very much and also your nice article.

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  23. I have enjoyed many advertisement on Bikroy.com. Now I have learned that how it earn money as a e-commerce site and it's business strategy. Thank you very much to share it.

    ReplyDelete
  24. It is the concern of general people that How Bikroy.com earns money. In your article you clearly told about the process of earning money. I was very much interested to know about the process of earning money from the e-commerce site after reading this article I understand the process. Thank you for your informative and funny article.

    ReplyDelete
  25. Thank you for such a informative article . With the help of paid ad Bicroy.com has optimize there site & increasing sales. In future they 'll get a huge advantage from it.

    ReplyDelete
  26. Bikroy.com is the most popular advertisement site. Day by day E-Commerce site increase their popularity in our country. Thank you Alamin sir to describing about top level E-commerce site and their earning source in Bangladesh.

    ReplyDelete
  27. Thank you, sir, for sharing such a valuable article on the revenue generation system of sites like bikroy.com and other online shopping platform! I think it will help many people start thinking differently and who knows some may have started their own sites now!

    ReplyDelete
  28. This post will be definitely a good piece of information to those who are thinking about starting their own e-commerce business. Thanks a Lot Alamin Chowdhury for sharing this precious information for earning in new ways.

    ReplyDelete
  29. You did an excellent work. It is really useful to me and I think many of us will be happy to such an article you wrote. You could avoid more picture, right? Thank you for this informative article.

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  30. We all know about e-commerce sites but after reading this article now I am very clear about their earning. I tried very hard to find this information; finally you help me with this information. Thanks

    ReplyDelete
  31. Bikroy is really doing great business in Bangladesh.. Thank you for sharing their business method..

    ReplyDelete
  32. umm how much they roughly earn per day ? 1 lakh ? 2 lakh? 5 lakh? 10 lakh? or 20 lakh ? per day ? you got any idea ?

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  36. I also don't know the answer. How does Bikroy.com make money. Now I clearly understand. Thank you so much Alamin Chowdhury Sir

    ReplyDelete
  37. Still I have few questions.
    1. How much they are earning from ad sense or banner ad as they are publishing their ad on TV everyday. So they have a huge cost for advertisement. Is their any other way to earn money from classified website?

    2. Is there any income from visitor? Any assumption how much it would be?

    ReplyDelete
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  46. You said adsense is a source of revenue of Bikroy,com. But if you go to their site, you will see no ads. Going their site it does not seem they are adsense listed publisher..

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