Here is the Matt Cutt's Tweet Snapshot:
What I personally think is that there are still plenty of solid reasons one should go for guest blogging and these include branding, community, visibility and exposure, increased audience reach, etc. However, people whose link building strategy is only based on guest posting or blogging should stop now and think of coming with something more natural.
Why is Google after Guest Blogging?
Well, so far my knowledge Google is just trying to remove that potential income stream on which these sites were relied upon and to diminish their visibility in the search engine results. Therefore, according to Google - guest post link spamming is a terrible activity because it is an attempt to influence search rankings.
Let us look at a terrible example:
What to do now? Nothing… because the damage to my site is done. From here, I learned a lesson that all links from guest posting should be made Nofollow unless the author is someone known to me or could be clearly trusted.
+Alamin Chowdhury's take on the issue:
- NOFOLLOW any link going out from the guest post – if the post is of good quality, it will send direct traffic to the page where the guest blogger wanted.
- Know the person who is writing or do some research to find out who you are dealing with.
- If it is a guest post, always label or categorize it under Guest Post (it’s easier to delete if problem arises afterwards) so that it looks well set up and organized.
- Check the landing page often to make sure it’s the same when published first.
- Allow high quality guest posts from reliable writers only at a set time-frame (don’t often publish Guest Posts on your site so that it looks spammy and unnatural)
- Allow articles that are only relevant to your sites theme and reader’s interest and make sure any link pointing out takes visitors to a page with similar taste.
- Avoid posting in low quality sites that are only built to publish guest or paid posts
- Target only relevant and high quality blogs in your niche for the purpose
- Do not always go after Dofollow links where a Nofollow can play a safer role
- Know about the owner of the site where you plan to post & try to build up a solid rock relationship with your top notch contribution as long as you can
- Write articles thinking of the blog’s readers and link back to a similar topic page
- Do not try to bribe the owner or push if he/she doesn’t allow paid articles
- What is Google's view on guest blogging for links?
- Does Google take action on spammy guest blogging activities?
- How can I guest blog without it appearing as if I paid for links?
- What should I be aware of if I'm considering guest blogging?